VB EVENT: Over the past decade, Priceline.com has grown from struggling upstart to the flagship of the world’s largest travel company. That company, known as the Priceline Group, is valued at $68 billion, more than mainstay Internet companies like eBay, Yahoo, or Netflix. John Caine is the chief product officer of Priceline.com. As Caine tells it, the company’s growth is rooted […]
How travel giant Priceline drives growth through a series of A/B tweaks -- like using a 'free parking' button
Venture Beat - 13 Aug 2015 21:05
VB EVENT: Over the past decade, Priceline.com has grown from struggling upstart to the flagship of the world’s largest travel company. That company, known as the Priceline Group, is valued at $68 billion, more than mainstay Internet companies like eBay, Yahoo, or Netflix. John Caine is the chief product officer of Priceline.com. As Caine tells it, the company’s growth is rooted […]
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